March 18, 2011

I wake up and inform Alexandra, who had a girls night out with Ola yesterday and has not seen my FB annoucement because she never connects to FB, that I finally started that blog I have been talking about for...years. She informs me that the name I chose is not written in proper English. Granted its not . Thank you mon amour. But if I was writing in perfect English, how would the rest of you know I am so desperately French? This will be the written expression of my charming Gallic / Caribbean accent. Seen from afar IS the correct expression. You should know I knew. All in Touchaud, we are moving ahead.
Then, because I want to do things right, I read for the 10th times the first chapter of "Create your own blog" by Tris Hussey. And Tris tells me - in the first chapter!- to know what I want to blog about. I quote "If you want to write about knitting beanies for baby bunnies, more power to you. Just do it". I am by now at a standstill and it is already 830 am. Aristide wants to go to Kindy and Paloma needs to get dressed ( she is skipping school today to go to the beach).
Here is me,  questionning whether I will be the King of knitting beanies for baby bunnies, the online VS Naipaul, the Emperator of the consumer connections theoretical discussions. And I don't even have the start of an answer. So I assume the only thing i can do is start and see. All in Touchaud, a small step for you, a big step for the blogging world !
Next come my editing choices. Editing for dummies they say. How come it takes me 120 minutes...do I need an art director to help me? If so, should I call a tradi or an online art director ? Or Martin Sorrell and he will figure it out for me? I choose green and black and the rest of it. Typos and all. All in  Touchaud, keep pushing the coal wagon.
Adsense shows up. I need / want / am intrigued at the idea I could "monetize" the blog. But does it mean my followers will become targets and be bothered by ads they dont want to look at? My greed is certainly bigger than my moral sense of privacy today and I dive into the unknown world of Adsense. All in Touchaud, we have been at this blogging thing for 3 hours and not one word has yet been written.
Along the ride, I have faced what scares me everytime I hit the firefox button. The endless compulsive nature of my surfing habits and the sheer variety of available choices is just overwhelming. I cannot start reading the news online without clicking on the links for the background info, watch the videos whilst at the same time listening to ( at he moment NHK World ) radio....And do my job. By noon, my brain is fried and lunch is a desert crossed on an empty mind. 
Which is exaclty when the new Adidas camapign hits the screens. All in !!!
Joe la Pompe informs me in no time that it is a rip off of an old Nike ad. On FB, Marco thinks its well shot and more but space is scarce on my blog. Franck believes its ok because it has a lot of French talent in it ( I think he wish he had shot it for Pepsi ). 5 other friends have an opinion. I want to answer all of them because I have something interesting to say about all of it. But I run out of time. A blog might be the best way to do it. I hope I will still have enough mental resources to write it the way I thought it. I should ask Kevin Roberts how he manages to pull so many interesting snippets in each of his messages. Does he write all of this by himself? 

All in Touchaud, that is my first blog and I have already mentionned Kevin Roberts. They tell me its good to increase readership. By the way, the only thing I like in the Adidas film is the selling line. Give it your best shot Tiger, because its All in today.

My lovemarks are Guadeloupe, Casanis, L'Equipe and Alexandra Munro Touchaud from Wellington. In no specific order.
Good night and good luck. Does anyone know how I post this on Linkedin?

4 comments:

  1. Congratulations on your first post. Bad move to include Marco and not me as you are eating at my place next week :)

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  2. Très sympa, Dominique, comme si tu nous écrivais une lettre. Régale-nous!

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  3. Allez Dom Dom !
    Je me marre deja :-)

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  4. You're officially the first person to ever reference me directly in a blog... Does that mean I am no longer a blog virgin anymore?

    By the way, that was not a bad move (as Suvi suggests). The real bad one is to list Ms. Munro as the last of your lovemarks (in no particular order of preference). I don't know about you but that would definitely get me a good night sleep...in the bathtub.

    Best wishes in your blogging adventures. Just keep being your unique, entertaining self (and stay away from Adsense)...and we will keep coming back.

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